Project Overview 

Cheval Blanc Randheli is the most elegant and opulent resort in the entire Maldives, owned and operated by LVMH Hotel Management. Designed by Jean-Michel Gathy, the 45 villas, some over-water, others lining the beach, which make up Cheval Blanc Randheli, ooze with bespoke artistic details, housed under thatched, cathedral-like, roofs.

The resort which is located in the Noonu Atoll, is so exclusive that Prince William and Kate Middleton enjoyed their second honeymoon there. They rarely host any press, media or production stays, however, after having seen our exceptionally high standards of film production, they opened their doors to us for a once-in-a-lifetime opportunity to film the ultra-luxury paradise.

Our Solution

Bryant Media Group partnered with Cheval Blanc Randheli to produce a stunning media suite of film and video assets, which we then distributed in a hugely successful social media campaign, which secured over 11.5 Million total video views, across Facebook and Instagram! This campaign truly did go VIRAL, with the videos appearing almost everywhere online and being shared by many of the largest travel publishers in the world.

Core Assets & Deliverables

The client received the following video assets:

• 1x Cinematic Resort Brand Film, 2 mins, Cinemascope

• 1x Cinematic Resort Brand Film, 2 mins, 16:9

• 2x Social Media Video, with titles, 1 min, 4:5

• 2x Social Media Videos, vertical, 30 secs, 9:16

• 2x Fully Presented Resort Tour video, 2 mins, 16:9

• 3x Presented villa tours, 3 - 8 mins, 16:9

• 20x Cinematic vertical video clips, 10-15 secs, 9:16

• 60x Story videos for social media

Results & ROI 

We provided approximately £30k worth of video production and created over £230k worth of media value (calculated using an industry standard of £0.02 per view for paid social advertising). Typically we would charge a fee of between £20k - £30k for a project of this scale and impact, therefore delivering an ROI of over 5x. This ROI does not include the intangible value of improved brand awareness, booking enquiries, audience retargeting and future sales.

Campaign Insights 

When analysing the variety of different video assets, we see that the most successful were our captioned facebook videos and the single-shot, vertical, Instagram clips. The key to the huge exposure created on this campaign was our powerful distribution service to third-party travel publishers. As a result of our connections and influencer, videos of Cheval Blanc were shared multiple times by UNILAD Adventure, Outsider and many more.