Project Overview 

Standard International is a global group of boutique, quirky and fun hotels, who had just opened their new flagship luxury island resort in the Maldives, The Standard Huruvalhi Maldives. They engaged Bryant Media Group to design and create a video marketing campaign, with the aim of promoting the new resort across social media and the web. 

Our Solution

We produced a beautiful media suite of video and photography assets and also provided social media amplification via our two brands (@followoutsider and @benjamin_bryant_) across key platforms. The campaign delivered huge coverage and exposure for the new resort across Instagram, Facebook, TikTok and YouTube, with over 4 million views and 40k engagements.

Core Assets & Deliverables

The client received the following video assets:

• 1x Cinematic Resort Video, 3 mins, 16:9

• 2x Social Media Resort Video, 3 mins, 4:5 & 9:16

• 1x Resort Guide / Review video, 21 mins, 16:9

• 5x Presented villa tours, 2-3 mins, 16:9

• 40x Cinematic vertical video clips, 10-15 secs, 4:5 & 9:16

• 100x Story videos for social media

Results & ROI 

We hugely over-delivered on both video production and also social media amplification, providing approximately £23k worth of video production and £82k worth of media. Typically we would charge a fee of between £15k - £20k for this project, therefore delivering an ROI of around 7x. This ROI does not include the intangible value of improved brand awareness, booking enquiries, audience retargeting and future sales.

Campaign Insights 

We focussed our filming on the eye-catching architecture of the new resort, which performed extremely well across key social media platforms. Using written captions, we communicated an engaging story about  the resort, which really resonated with fun-loving travellers, looking for an exciting destination to visit.