9 Best Video Production Tips for Hotels, Resorts & Tourism in 2023
Intro
Welcome to Bryant Media Group's latest blog post on video production tips for Hotels, Resorts and Tourism brands in 2023! With the rise of digital media, video has become an essential tool for businesses in the hospitality and tourism industries to highlight their offerings and attract new customers. In this post, we will be sharing nine expert tips to help you create high-quality video content that drives engagement and boosts your bottom line.
As a leading video production company we understand the importance of creating visually stunning and engaging content that captures the attention of your target audience. Our unique process has secured over 150 million video views for our clients.
So, grab a seat and let us dive in!
The Best Video Production Tips!
1. Plan your Content Strategy
Plan your video content strategy: Creating a video content strategy before you start filming is crucial to ensure that your videos align with your overall marketing goals. Identify your target audience, the message you want to convey, and the distribution channels you plan to use. This strategy will help guide the creative process and ensure that your videos are aligned with your overall marketing strategy.
For example, a local bakery creating a video content strategy to showcase their baked goods and promote their business. They can identify their target audience as residents and potential customers, and their message as being the go-to bakery for delicious and freshly baked goods. The distribution channels they plan to use could include social media platforms such as Instagram, Facebook, and TikTok, as well as their website and local community groups.
2. Use high-quality equipment
Investing in high-quality equipment is essential to ensure that your videos look and sound professional. Quality equipment, such as cameras, lighting, and audio equipment, can help create a more polished and engaging video that captures the attention of your target audience.
An example of this tip could be a fashion brand investing in high-quality cameras, lighting equipment, and audio equipment to create professional-looking fashion videos. They can use these videos to showcase their latest collections and promote their brand across different platforms or have it in your mind that your clients are going to be spending so much money so you will need to use the best equipment to produce their work.
3. Use a storyboard
A storyboard is a visual outline of your video that helps plan out your shots and ensures that your video has a clear beginning, middle, and end. Storyboards also help to identify any potential issues that may arise during filming and ensure that you capture all the necessary shots.
For example, a charity organisation can use a storyboard to plan out their video content for a fundraising campaign. They can use the storyboard to outline their message, identify the key visuals they want to include, and ensure that the video has a clear beginning, middle, and end. This can help create a compelling and emotional video that resonates with their target audience and encourages them to donate.
4. Use natural lighting
Natural lighting can enhance the look and feel of your video, especially if you are filming outdoors. The use of natural light can add warmth and depth to your video and help create a more engaging and visually appealing video.
For example, a travel blogger can use natural lighting to enhance the look and feel of their travel vlogs. They can film their videos outdoors in different locations and use natural light to create a warm and inviting atmosphere that captures the beauty of the places they are visiting.
5. Use B-roll footage
B-roll footage is additional footage that can be used to break up the main shot and add more interest to your video. B-roll footage can be anything from establishing shots of a location, people interacting with each other or close-ups of products or services. Using B-roll footage can make your video more dynamic and help keep your audience engaged.
For example, a fitness coach can use B-roll footage to create more engaging workout videos. They can include footage of people exercising, close-ups of workout equipment, and shots of different workout locations to make their videos more dynamic and interesting.
6. Keep your videos short and engaging
Attention spans are short, so it's essential to keep your videos short and engaging. Aim for 60-90 seconds in length to ensure that you get your message across and keep your audience engaged. Use clear and concise messaging and visuals to convey your message effectively.
For example, startups can create short and engaging explainer videos to showcase their products or services. They can use clear and concise messaging, visuals, and animations to explain the benefits of their offerings and how they can help solve their customers' problems.
7. Use testimonials
Testimonials from satisfied customers can provide social proof and add credibility to your video. Incorporating testimonials into your video can help build trust with your target audience and make them more likely to engage with your business.
For example, An e-commerce store can include testimonials from satisfied customers in their video content to build trust and credibility with their potential customers. They can use these testimonials to showcase the quality of their products, the level of customer service they provide, and the positive impact they have on their customers' lives.
8. Add captions
Many people watch videos without sound, so adding captions can ensure that your message is still communicated effectively. Captions can also help increase engagement by providing additional context and making your video more accessible to a wider audience.
For example, news websites can add captions to their video content to make it more accessible to a wider audience. They can use captions to provide additional context, highlight key points, and make their videos more engaging for viewers who may not be able to listen to the audio.
9. Promote your videos
After you have created your videos, promote them on social media, your website, and other marketing channels to ensure that they reach your target audience. Use relevant keywords, hashtags, and descriptions to ensure that your video is discoverable by your target audience.
For example, a marketing agency can promote their clients' videos on social media platforms such as Twitter, LinkedIn, and YouTube to reach their target audience. They can use relevant keywords, hashtags, and tags to ensure that the videos are seen by the right people and generate maximum engagement.
What is Video Production
Video production is the creation of visual content in the form of videos for different purposes. It involves pre-production, production, and post-production stages, including planning, shooting, editing, and finalizing videos for distribution. It requires technical expertise, artistic vision, and effective project management, and is used for various applications such as films, TV shows, commercials, social media content, and instructional videos, helping convey messages and engage audiences.
How can Video Production Benefit Us
Video production can benefit us in numerous ways. Videos are powerful tools for communication, marketing, education, and storytelling, as they can effectively convey information, evoke emotions, and engage audiences. Videos can be used for branding and image building, establishing a brand's identity and personality. They can also drive social impact by raising awareness and advocating for important issues. Additionally, videos provide entertainment and leisure, offering a wide range of options for relaxation, inspiration, and enjoyment. Overall, video production is a versatile medium that can have a significant impact on various aspects of our lives.
Conclusion / Wrapping Up
In summary, these 9 video production tips can help you create high-quality videos that effectively communicate your message and attract customers to your hotel, leisure, or tourism business. Working with a professional video production company can also ensure that your videos are of the highest quality possible and aligned with your overall marketing strategy.
