7 key video marketing trends for Travel, Tourism and Hospitality in 2023/2024

Intro

The world of video marketing is constantly evolving, and staying ahead of the latest trends is crucial for businesses aiming to maximize their impact. As we enter the second hal of 2023 and look forward to 2024, several key video marketing trends are shaping the way brands engage with their audience. From the rise of live video streaming to the importance of personalized experiences, these trends offer exciting opportunities for businesses to connect with consumers in a more authentic and compelling manner. 

What are the hottest video marketing trends?

In this blog post, we will explore seven of the most impactful video marketing trends for 2023 / 2024, providing expert insights and strategies to help businesses thrive in the ever-changing digital landscape.

#1. Increased use of drones:

In 2023, incorporating drone footage in your video production is essential. To achieve the best results, hiring professional drone pilots with the required expertise, qualifications, and skills is crucial. Different pilots may have varying techniques, and drones can capture footage from multiple angles, locations, and distances, including closer shots for more detail, high and far away shots for a broader view, and fast-moving first-person shots for a thrilling experience of flying through small gaps or over cliffs and buildings. Therefore, it's advisable to seek the services of professional drone pilots for optimal results in your video production.

#2. Growing Popularity of Presented Video Tours:

In 2023 and beyond, presented and personality-led video tours will become more common and popular. A skilled presenter can play a vital role in converting viewers into customers or followers by building trust and adding a personal touch, which is especially important for high-value purchases. An excellent example is personality-driven videos, often successful on platforms like YouTube. The presence of a presenter helps to convey the brand message more effectively and provides a recognisable face to associate with the brand, especially when showcasing properties or locations. In addition, such videos become more engaging when a presenter leads the way, highlighting all the features of the property and addressing any questions or concerns that viewers may have.

#3. More interactive videos:

Another trend we anticipate seeing more of in 2023/2024 is interactive videos. For example, video chapters allow YouTube users to quickly and precisely locate specific segments within a video. Additionally, videos can feature visual aids such as maps and other graphics to enhance the content and provide additional information. Commenting and interaction between viewers and the creator, is a critical way to bring these video to life and provide more value and an opportunity to build community.

#4. Use of Virtual Reality:

Virtual reality will become more mainstream over the next 5-10 years. Therefore, collaborating with an experienced media production company specialising in filming 360-degree virtual reality videos is crucial. Such videos require specific equipment and a particular editing process to ensure their quality. Moreover, since it will be on various social media platforms, creating content that people can view via virtual reality in the future is essential. Working with a production company that understands this can minimise the number of individuals required to shoot and produce the video, so choosing a company that can shoot your video 360 degrees while on location is advisable.

#5. Shorter Video Lengths:

In 2023, short-form videos will continue to rule the market thanks to the preference of many consumers for shorter, easier-to-digest content. Short-form content has been heavily promoted by social media platforms such as YouTube, Facebook, and TikTok. Instagram reels have also become a significant aspect of the platform, with strong growth over the past year. Consequently, in 20232/2024, any video marketing strategy should heavily incorporate vertical short-form videos that are simple to watch and engage the intended audience.

#6. Increased Importance of Storytelling:

The importance of narrative in video marketing has always stayed the same, and 2023/2024 has a high chance of seeing more of the same. Therefore, investing time in planning and storyboarding before starting video production is crucial. Working with professional director-producers with expertise in crafting engaging narratives can significantly aid this process. In addition, voiceovers, text titles, and captions incorporated throughout the videos can further enhance storytelling.

#7. Rise of Live Streaming:

Lastly, Live streaming will keep becoming increasingly popular. There are two ways to conduct live streams. The first involves using a phone to showcase your business or brand and its services. The second approach is to find a confident, experienced individual who can effectively engage with your audience during a live stream. Such a personality representing your company can help build trust and strong relationships with your audience. If you can successfully utilise live streaming, it can provide a competitive advantage in 2023.

What are video marketing trends?

Video marketing trends refer to the changes and patterns in utilising and consuming video content for marketing purposes. Staying informed about the latest trends and strategies is crucial for brands to connect powerfully and engage with their target audience as the video marketing landscape evolves.

How can these video marketing trends benefit your business?

Video marketing has become increasingly popular and offers several benefits to businesses. For example, using video in your marketing strategy can increase engagement, tell your brand's story more effectively, improve your search engine rankings, increase conversion rates, and enhance your social media reach. Some current video marketing trends include live video, personalised video, short-form video, and interactive video. As a result, video marketing can help to improve your overall marketing efforts and ultimately drive business success.

Conclusion 

In conclusion, video marketing is constantly changing, and companies and destinations need to stay on top of it to be competitive. Brands and destinations can interact with their target audience more meaningfully, building better relationships and promoting company growth by embracing three important trends in video marketing. Businesses should embrace these trends to reach their target audience and gain a competitive advantage effectively.